Research into existing music video: Cheryl - I Don't Care

I looked at Cheryl and her song 'I Don't Care' as an artist that i feel is similar to Zara Larsson.


The make up that Cheryl is wearing in this music video differs at different parts of the music video. At one part of the music video her make up is very natural and minimal. The colours used are browns and different skin tones, her lips are also a pale pink/peach. her eyes and cheek bones have been bronzed and only has a very light layer of mascara on.




In another part of the music video her make up is meant to look like she has slept in it and it is messy. Her mascara is down her face and her bright lipstick has be smudged across her face.

Cheryl's hair has been curled/waved but it still looks very natural. The colour of her hair is a blonde/brown which also looks natural.


Cheryl wears 3 main outfits. They are:

One in a white shirt, scruffy hair and smudged make up.









Another which is a top, shorts and baggy jumper.
This outfit looks like it is not over thought and that maybe she didn't care what she was wearing overly. This refers back to the title of the song, 'I don't care'










And finally, a white vest top, bikini top, shorts and a shirt tied around her waist. She also has sunglasses on which portrays the cool side of her personality which the sunglasses emphasise.


There are a lot camera shots used in this music video which range from crane shots to extreme close ups.
The music video starts if with an establishing shot which shows where Cheryl is and lets the audience understand where the music video is being shot. Establishing shots are then used to introduce the audience to the other scenes in the music video, at 0:09 and 0:11. There is also a close up of Cheryl's face at 0:02. This links Cheryl with the scene and the song. An over-the-shoulder/long shot shows Cheryl and her two friends lying on a boat. An over-the-shoulder shot is also used when Cheryl is on the beach and shows her turning her head around to face the camera. At 0:19 there is a mid shot of Cheryl on the bed. This shot helps tell the story of the music video. A extreme close up of Cheryl's hand is used to help the audience see how she is feeling at 0:30. There are some general long shots of Cheryl on the beach walking around, for example, at 0:38.
There are also long shots of Cheryl and some friends dancing to the song. This is because even through the song isn't always happy, it is upbeat so the dancing fits in with the song.
There are also crane shots of Cheryl standing on a mountain edge.
To finish the song, there is an over-the-shoulder shot of Cheryl turning away from the camera to illustrate the song has ended.


The editing used in this music video are mainly putting actions to the beat of the song. For example, Cheryl's head turns and this is edited to be in time with the beat of the music at 1:45. Another two examples of this are at 2:33 which is when Cheryl claps an has been edited to the beat and at 2:42 when Cheryl tilts her head and it has been edited to fit to the beat of the song. There is slow motion used when Cheryl shakes her hair to make it more prominent. They also faded the last shot of the music video so that the audience knew it was the end of the music video.