Wednesday, 9 September 2015

Research: Features Of Music Videos






My task was to watch three or more different music videos with different genres using the website vevo.com(http://www.vevo.com/browse).It was the first time I had ever been on the vevo website but I had heard of them previously from the youtube accounts they have like vevodscvr for upcoming artists and bands. When i first went on to the vevo website i found it slightly complicated but after watching a few music videos and finding how to search for music i found it extremely simple. One feature that stood out to me most was the fact that you could watch new music videos before it had been broadcasted on TV and youtube a week before. For my music video choices I chose blank space by Taylor Swift, let it go by James Bay and say something by Karen Harding. All were extremely different  styles of music from pop to house.                                                                
                                                                                            
                             
Below are the notes I made whilst watching the three music videos and what i thought they all had in common. I did this as part of our task was to pick out 6 key features in a music video and it made it easier when comparing them all. 

The 6 key features i identified by completing this task are:
1) Their are a range of close-ups at the start of music videos so the viewer can identify the main singer.

2) Their is always some type of storyline for example a story of a relationship between the singer and someone else. The storyline is also in relation to the lyrics of the song.

3)The lighting goes with the mood of the song.

4)The speed of the cuts go with the beat of the music.

5)Mise-en-scene reflects on the mood of the song e.g. colour of the clothes the artist is wearing.

6)Most common camera movement is tracking as they follow the artists movement.

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